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Assuring Customers Quality Value
Competitive markets brings out the best and worst from market players. As brands get more popular, counterfeits flood the market. BSB Junrose has successfully countered fakes in the market and continues to give customers peace of mind when it comes to the parts they are buying through its 3L strategy:
Logo
The central pillar - customers
know that when a product has
BSB's support with their
proprietary Quality Seal that they
are assured of genuine quality
parts.
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The second pillar in the strategy is the
linking with different stakeholders in
the market. The communication and
market information campaign
provided by our network of market
informants goes side by side with our
legal moves
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Legal
The third pillar in the strategy - BSB
and its legal team, with the
support of various government
agencies and the judiciary system,
goes after the parties responsible
for the spread of fake goods.
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The strategy has worked well with known brands such as 555, SUN and NOK. The 3L strategy combined with an excellent reputation, decades of experience and unique internal capabilities places BSB in a very good
position for success in the automotive aftermarket industry.
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